01
Prepare
So Hosts Can Quickly See Your ValueBefore you pitch, you need clarity around your message, audience, topic, guest assets, and why you’re a fit for the show.
30-DAY PODCAST GUEST CERTIFICATION PROGRAM
1-day intensive, followed by 30 days of coaching & support
Become the Guest Hosts Want to Book, Audiences Remember, and Leads Follow
For experts who want to get booked on the right podcasts, share their expertise with confidence, and turn interviews into meaningful business opportunities
PODCAST GUEST CERTIFICATION INTENSIVE
Become the Guest Hosts Want to Book, Audiences Remember, and Leads Follow
A 30 Day Program prepare strategically, show up powerfully and turn every interview into momentum long after the episode airs.
How Do I Get Booked on the Right Podcasts and Turn Those Interviews Into Leads and Clients?
Whether you're just getting started or have already guested on podcasts, you want your message to reach the right people and those conversations to lead to meaningful relationships and real business opportunities.
Without a clear strategy, it's easy to spend hours researching, pitching, preparing, and recording without
knowing how it all connects to your bigger goals.
You might be wondering...
Which podcasts are worth my time?
How do I position myself so hosts are excited to say yes?
How do I share my expertise without sounding scripted or salesy?
How do I turn an interview into more than just 'good exposure'?
Guests who who get results approach podcasting with a bigger picture in mind.
They're intentional about which shows they pursue, how they position their expertise, the conversations they create, and the opportunities they develop afterward.
That's the approach behind the 30-Day Podcast Guest Certification Program.
We kick off with a live, hands-on one day live intensive, give you the tools, plus an extra 30 days of coaching and feedback, to put the strategies into action, and submit them to get certified.
And it all begins with four essential parts of successful podcast guesting.
The Podcast Guest Profit Pathway
4-Part Framework for Becoming a More Bookable, Strategic, and Prepared Podcast Guest
Most people think podcast guesting starts when they get invited onto a show. But the guests who are easier to book, easier to interview, and easier to remember usually have a clearer plan before they ever get behind the mic.
02
Perform
So the Conversation Feels Clear and ValuableOnce you’re booked, you need strong topics, talking points, stories, and a natural next step that helps you show up with more confidence.
03
Propel
So the Interview Keeps Creating VisibilityAfter the episode goes live, you need a simple way to promote, repurpose, follow up, and keep the visibility momentum going.
04
Profit
So Guesting Supports Bigger Business GoalsOver time, guesting can support lead generation, collaborations, referrals, offers, and future opportunities when there is a clear strategy behind it.
Is This for You?
This Is for You If You’re Ready to Become a More Strategic Podcast Guest
You want to get booked on more aligned podcasts,
but you’re not sure where to start.
You see others getting interviewed and wonder
what they’re doing differently.
You know you have something valuable to share,
but you’re not sure how to position it clearly.
You want to be known for something specific,
not sound like everyone else in your space.
You want hosts to quickly understand why
you’re a strong fit for their audience.
You want to show up with confidence and
conviction without sounding scripted,
stiff, or salesy.
You want your interviews to support more
visibility, relationships, leads,
and opportunities.
You’re ready to stop winging it and
start guesting with more strategy.
What You'll Learn & Develop
The Skills That Set Strategic Podcast Guests Apart
01
Guesting Goals + Visibility Strategy
Know what you want podcast guesting to create before you start chasing bookings. Your goals and Guesting Game Plan lay the foundation for a more intentional strategy.
02
Audience, Authority + Offer Alignment
Connect your message to the right audience with a clear next step that supports your offers, resources, community, or next invitation.
03
Host Relationships + Guest Etiquette
Become the kind of guest hosts appreciate, remember, and want to recommend. Build stronger relationships that can lead to repeat invitations, referrals, and collaborations.
04
Guesting Checklist + Visibility Assets
Feel prepared and professional before you ever step behind the mic. Have the essential tools, assets, and processes in place to make guesting smoother.
05
Bio, One-Sheet + Media Page
Position yourself as a compelling guest with professional assets that communicate your expertise, highlight your value, and help hosts see why you're a great fit.
06
Pitch Plan + Show Alignment
Find podcasts that reach the people you want to connect with and develop compelling pitch angles that stand out and make hosts excited to say yes.
07
Billboard-Ready Topics + Interview Flow
Develop memorable topics and a natural interview flow that helps you communicate your expertise, guide the conversation, and lead listeners toward your next step.
08
Story Soundbites
Bring your expertise to life with short, memorable stories that help listeners picture your work, understand its impact, and see what's possible for themselves.
09
Possibilities to Profit
Connect podcast appearances to your bigger business goals with a strategy for turning conversations into potential leads, referrals, collaborations, and future opportunities.
How Certification Works
A Clear Process for Earning Your Certification
1
Attend the Live 1-Day Intensive
We kick off with a hands-on training, with guidebooks, worksheets, templates, custom GPTs, implementation time, and Q&A.
2
Access To 30 Days of Coaching & Implementation
You'll have 3 more coaching calls and a Slack Channel to get feedback while you complete your worksheets.
3
Submit Your Work + Receive Certification
Once your completed worksheets are submitted and approved, you’ll receive your Podcast Guest Certification to share on podcast guest profiles, one sheet, website and more.
ready to be podcast guest certified?
Become the Podcast Guest Hosts Want to Book and Audiences Remember
Join Michelle Abraham and Lyndsay Phillips, for this 30 Day Podcast Guest Certification Program (kicked off by a 1 day live intensive) and build a stronger foundation with practical tools, personalized feedback, and a clear direction for your guesting strategy.
The 1 Day Live Intensive Is Scheduled For
Wednesday, December 2nd: 9am PT - 5pm PT
What's Included
The Training, Coaching, and Tools to Put Your Guesting Strategy Into Action
Your 30-day certification experience combines hands-on training, implementation support, and practical resources to help you build a stronger foundation for podcast guesting.
Live 1-Day Certification Intensive
Kick off with hands-on training led by Michelle Abraham and Lyndsay Phillips, including guided exercises, implementation time, and live Q&A.
30 Days of Coaching + Implementation Support
Get three additional 60-minute group coaching calls and access to a private Slack group for questions, feedback, and support as you complete your certification work.
Certification Workbook
Work through guided worksheets, exercises, and planning pages that help you clarify your message, strengthen your strategy, and apply what you've learned.
Guesting Templates + Tools
Access practical resources to help you plan, prepare, pitch, and show up as a more strategic podcast guest.
Your Certification Toolkit Includes...
Plan Your Guesting Strategy
- Guesting Goals Worksheet
- Guesting Game Plan Checklist
- Guesting 360 Model
Strengthen Your Guest Assets
- Get Media Ready Visibility Toolkit
- Write Your Bio Custom GPT
- One-Sheet Canva Templates
Pitch, Prepare + Perform
- Pitch Angles Template
- Podcast Pitch Tracker
- Interview Flow Framework
Earn the Badge
Earn Your Podcast Guest Certification Badge
After you attend the live intensive, you'll have 30 days to complete the work, with access to Michelle and Lyndsay for feedback and questions. Once complete you'll submit your worksheets for review, and receive your Podcast Guest Certification badge.
Use your badge to show hosts that you have completed training on how to be a more prepared, thoughtful, and strategic podcast guest.
What's Included
Everything You Need to Build Your Guesting Foundation
Live 1-Day Intensive
Kick off with hands-on training led by Michelle Abraham and Lyndsay Phillips, including guided exercises, time to implement, and live Q&A.
Certification Workbook
Use guided worksheets, prompts, and planning pages to clarify your message, strengthen your guesting strategy, and complete your certification work.
Guesting Templates + Tools
Access practical templates for your bio, one-sheet, pitch angles, show research, and outreach tracking so you can put plans into action.
30 Days of Coaching + Support
Get three additional 60-minute group coaching calls and private Slack access for questions, feedback, and support while you complete your certification worksheets.
Your Certification Hosts
Learn From Two Podcasting Strategists With Nearly 30 Years Of Combined Podcasting Experience
Between us, we've spent nearly three decades hosting, guesting, and producing podcasts. We've worked on both sides of the mic and behind the scenes, so we know what hosts look for, what makes a guest memorable, and how to turn podcast conversations into meaningful business opportunities.
Michelle Abraham
Michelle Abraham is the founder of AmplifYou and a podcasting strategist who helps experts, entrepreneurs, and thought leaders use podcasting to build authority, grow their audience, and create meaningful relationships.
Lyndsay Phillips
Lyndsay Phillips is a podcast guesting strategist and founder of Smooth Business Growth. Through her Guesting 360 approach, she helps experts turn podcast interviews into more strategic authority assets with stronger topics, talking points, CTAs, repurposing, and follow-through.
Important Fit Note
This 30-Day Program Is the First Step in Your Guesting Strategy
This program kicks off with a live 1-day intensive and is designed to help you build the foundation for more intentional podcast guesting.
You'll leave with more clarity around:
- Your message and goals
- Your guest assets and interview direction
- How guesting can support visibility, authority, relationships, leads, and opportunities
- What to prepare, refine, and keep building next
This is not:
- A booking event where you'll get booked on podcasts during the live intensive
- A promise of instant leads, clients, or visibility
- A passive course where you simply watch videos and collect a badge
- A replacement for ongoing implementation, outreach, refinement, and follow-through
The certification gives you the foundation. What you do with that foundation is what helps you keep building momentum.